Jose Murrieta, a technical marketing specialist for cleaner signals.
I'm Jose Murrieta, a digital marketing specialist focused on the point where strategy meets implementation. I connect Google Ads, GA4, Google Tag Manager, technical SEO, and answer-ready content so marketing decisions can be measured against real business outcomes.
How I work
Practical, technical, and close to the actual lead path.
My work usually starts where a marketing report stops being trustworthy. Google Ads is spending, but the search terms are messy. GA4 shows events, but nobody knows which ones represent real inquiries. A service page exists, but it is difficult to crawl, understand, or match to a buyer's question.
I bring those pieces together through focused audits and hands-on implementation. That can mean cleaning up campaign intent, testing form and call tracking, improving metadata and schema, fixing CMS-level SEO issues, or rewriting a page so a person and a search system can understand it quickly.
The standard is simple: the page should be useful, the measurement should be honest, and the next decision should be clearer after the work than it was before.
Working relationship
Clear ownership from diagnosis through implementation.
I work directly with the people responsible for growth, campaigns, websites, or reporting. That keeps the feedback loop short: the person reviewing the search terms, conversion actions, page structure, or tag behavior is also the person explaining what should change and why.
Recommendations are tied to observable evidence such as account settings, real search queries, form behavior, analytics events, crawl results, page content, and lead-quality feedback. When a result cannot be verified yet, I label it as a test or open question instead of presenting it as certainty.
This approach is especially useful for lean teams that need senior technical judgment without adding a large agency layer. The goal is not more reporting. It is a smaller, prioritized set of changes that improves measurement, visibility, and the quality of the next marketing decision.
Core areas
What I bring together
Paid search
Google Ads structure, search intent, negative keywords, ad messaging, landing page fit, and lead-quality reporting.
Measurement
GA4 and Google Tag Manager setup, form and call events, Google Ads imports, enhanced conversions, and QA.
Organic visibility
Technical SEO, on-page optimization, internal links, schema, crawlability, indexation, and CMS implementation.
Answer-ready content
Clear definitions, useful answer blocks, entity context, source-backed claims, and structure that works across modern search surfaces.